One-on-one coaching, by the hour, on your actual deal. Not a course. Not a community. You book the hours you need, when the search gets hard — pricing the offer, reading the first set of financials, the night before you waive a contingency.
$400 / hour · Packages from $1,600 · No retainer
Most deals are a no. The hours are for knowing which.
Josh has been great to work with throughout the acquisition process. Extremely knowledgeable, responsive, and practical. He’s done a great job helping me think through deals objectively while navigating lenders, diligence, and structure. More importantly, he’s honest and easy to work with. I’d absolutely recommend Josh to anyone serious about buying a business.
Ryan Coughlin · May 2026
Josh walked me step-by-step through the entire process, making sure I understood not just what needed to be done, but why each step mattered and what mistakes to avoid. Whenever I reached out with questions or asked him to review a deal, he responded the same day with thoughtful, practical guidance.
The most impactful moment came when he gave me his read on a business I was seriously considering. His perspective helped me identify risks I had overlooked, and I avoided a decision that would not have been in my best interest.
Rakiya Steans · May 2026
Josh taught me the skill of business acquisitions: how to evaluate deals and what I’m even looking for in a deal. I learned from him, A to Z, the entire process. When I started, I could just barely read a P&L. Fast forward to today: I can go through the ins and outs of a business and have a discussion with Josh or anybody else in the world on the merits of an acquisition in all aspects.
One thing I can say is that Josh is a mentor and a coach who really cares. He’s invested in the success of his clients, and it doesn’t stop when the hour’s up. Josh holds me accountable to execute on the things he teaches. Josh also doesn’t just stop with an acquisition. He teaches how to actually run the business post-close, making sure all the hard work feeds into making the new business grow and thrive!
Eric Sharabany · October 2026
That’s a seat in a community or cohort program — paid upfront, for a year, before anyone looks at your deal. A fine way to learn the craft. An expensive way to get one question answered.
The year runs whether you’re searching or not. Miss the window and the money is gone.
Nothing expires on someone else’s schedule. Book an hour the week a decision lands.
Ten hours costs a quarter of a program seat — and none of it teaches you what you already know.
Josh is a natural teacher and really cares about helping others be successful. He goes above and beyond and is very approachable. The time saved on the business acquisition learning curve is well worth the money spent.
Lauren Potter · May 2026 · “Worth the money spent”
I had the privilege of working 1:1 with Josh Wilson during my acquisition search, and his mentorship had a significant impact on my successful outcome of acquiring a manufacturing company.
Within little time working together, it became very clear how much Josh truly cares about the success of those that he works with. For my many months of searching, I met with Josh bi-weekly and he was incredibly responsive, creative and supportive for a variety of my strategic questions. As I advanced in the process on my eventual acquisition, Josh continued to provide targeted guidance, resources and contacts that helped me get my deal across the finish line.
Josh is both relatable to someone brand new to acquisitions, and a case study for how one can transform their career and life through this space. Josh brings invaluable experience and perspective for any stage of your journey, and I cannot overstate his value as a 1:1 coach.
Zach Lichstein · October 2026
Book one hour or ten. Use them this month or across a year-long search. Every hour is with an operator who owns businesses they bought themselves — not a researcher, not a junior analyst assigned to your account.
One hour, one topic. A second opinion from someone who’s closed their own.
Pay as you goUsually enough to get from buy box to signed LOI on a deal that holds up.
+1 hour included freeCarries a search through diligence, close, and the months after.
+2 hours included freeNo retainer. No monthly commitment. Nothing to cancel.
Nothing here is off-limits in a single call. The columns show what buyers at each level typically work through.
| Where you are in the search | Single call$400 | Five hours$1,600 | Ten hours$3,200 |
|---|---|---|---|
| Before you have a deal | |||
| Goal setting — what the business must pay you | ✓ | ✓ | ✓ |
| Buy box definition and review | ✓ | ✓ | ✓ |
| Industry, geography, and size screening | ✓ | ✓ | ✓ |
| Search strategy — on-market, off-market, or both | ✓ | ✓ | ✓ |
| Broker conversations and outreach approach | ✓ | ✓ | ✓ |
| Readiness check — capital, credit, and timing | ✓ | ✓ | ✓ |
| Evaluating a specific deal | |||
| Deal analysis and underwriting | ✓ | ✓ | ✓ |
| SDE and EBITDA quality, add-back defense | ✓ | ✓ | ✓ |
| Debt coverage against a 1.5–1.8x floor | ✓ | ✓ | ✓ |
| Owner dependency and customer concentration | ✓ | ✓ | ✓ |
| Working capital needs and seasonality | · | ✓ | ✓ |
| Red flags — when to walk, and why | ✓ | ✓ | ✓ |
| Making the offer | |||
| Offer support | ✓ | ✓ | ✓ |
| Valuation and price positioning | ✓ | ✓ | ✓ |
| Deal structure — seller note, standby terms, earnout | · | ✓ | ✓ |
| Capital stack — SBA 7(a), equity, seller paper | · | ✓ | ✓ |
| LOI drafting and review | · | ✓ | ✓ |
| Negotiation through a signed LOI | · | ✓ | ✓ |
| Financing and diligence | |||
| Lender packaging and SBA submission | · | ✓ | ✓ |
| Introductions — SBA lenders, QoE providers, attorneys | · | ✓ | ✓ |
| QoE findings and renegotiation | · | ✓ | ✓ |
| Diligence coordination and issue triage | · | · | ✓ |
| Lease, license, and transfer issues | · | · | ✓ |
| Close and the first 90 days | |||
| Closing table and funding | · | · | ✓ |
| Transition and employee comms | · | · | ✓ |
| First 90 days priorities | · | · | ✓ |
| Hiring a general manager | · | · | ✓ |
| Where it usually gets you | One question, answered straight | Buy box to signed LOI | Through close and into ownership |
Strategic owner · Multi-generational business owner · Glen Ellen, California
“I buy businesses to own and grow them for the long haul. My family has kept companies going for generations, and I bring that same patience and respect to every transition.”
Still buying today — SBA pre-approved to $10M with investor capital on standby. The advice you get is the same advice I act on with my own money.
He grew up inside family businesses. One is ninety years old, another twenty-five. That is where the view came from: a business is a long-term responsibility to its people and its customers, not a transaction.
He owns a real operating company. At Swaim he is the strategic owner, not the day-to-day operator — he installed a CEO, shop foreman, controller, and project manager, then backed them with capital, systems, and a long-term plan.
He is drawn to the hard ones. Skilled-trade and industrial businesses: hard to build, hard to replace, and too often sold to buyers who don’t understand them. That is the lens he brings to your deal.
Mostly. The expensive first-time mistakes are structural: overpaying for owner-dependent revenue, under-funding working capital, taking a seller note that isn’t on standby. Experienced buyers tend to book single hours on one specific question.
A membership teaches thousands of people the same material at once. It works, and it’s the cheapest way to learn the craft. What it can’t do is tell you whether the deal in front of you is the one. That needs someone looking at your numbers.
We’re not lenders or brokers, and we take no referral fees. We design a capital stack a lender will approve, then introduce you to SBA lenders, QoE providers, and attorneys who close deals your size.
No — be careful with anyone who does. Sellers walk, diligence uncovers things, lenders decline. We don’t source deals and we don’t promise outcomes. What these hours buy is not closing a bad one by accident.
Then we say so, and that is the hour doing its job. Most deals are a no. The money you don’t lose on the wrong business is the return on this.
Book an hour this week. Bring the financials, the LOI, and the term sheet. The most useful hour we sell is usually the one before someone waives a contingency.
Tell us where you are and what you’re stuck on. We’ll tell you how many hours it takes — or that you don’t need us yet.